Wednesday May 27, 2020

July 6, 2011

Baidu, the largest search engine in China, has recently struck a deal with Microsoft’s Bing, to meet its growing English language needs. The deal allows Baidu to extend its target audience internationally, while giving Bing an opportunity to increase their presence among the 470 million Internet users in China. According to this new agreement, Baidu’s nearly 10 million English searches daily will be redirected to Microsoft, who have agreed to conform to the country’s censorship laws. Both Baidu and Bing, see this deal as an important check to the search engine goliath Google, which maintains a 20% share of the Chinese search engine market despite discontinuing its service in Mainland China in 2010.


For further coverage of this deal, please see the following news sources and commentary:

BBC – Baidu and Microsoft tie-up for English search in China

The Guardian – Microsoft strikes deal with China’s biggest search engine Baidu

China Daily – Baidu, Microsoft will provide English-language search service